Who we are

HUGO Stands for progressive looks with an urban attitude. 


The brand offers contemporary design trends for both business and leisure. The men’s collection consist of ready-to-wear, shoes, accessories and fragrances. HUGO’s mission is to create clothes for those who lead rather than follow. 


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Highlighted products

Dulip LP T Shirt

A unisex T-shirt by HUGO, crafted with a more sustainable approach to fashion in pure-cotton jersey. 


Part of an exclusive HUGO capsule collection designed together with musician Liam Payne, this regular-fit T-shirt features a trio of creative prints at the chest.


At the rear, a bold logo inspired by Liam's chevron tattoo complements artwork depicting an aerial shot of the planet.

  

  

   

  

Dwig LP Sweatshirt

A unisex sweatshirt cut to a regular fit by HUGO, part of an exclusive capsule collection designed together with musician Liam Payne.


Crafted in French terry cotton, this sweatshirt is printed all over with a marble effect and carries creative artwork at the chest and left sleeve, including a chevron print inspired by the tattoo on Liam's forearm.


Purchases from the HUGO x Liam Payne collection support the Cotton made in Africa initiative for a more sustainable approach to cotton farming.

  

Diefer LP Sweatshirt

A unisex sweatshirt by HUGO, part of an exclusive capsule collection designed together with musician Liam Payne.


This super-soft hoodie is crafted in ripstop cotton and printed with artwork at the chest and sleeve, including chevron stripes inspired by the tattoo on Liam's forearm. 


The garment-dyed finish gives this regular-fit piece plenty of casual attitude. 


Purchases from the HUGO x Liam Payne collection support the Cotton made in Africa initiative.


Where to find us

ION Orchard

2 Orchard Turn, #03-12A, 

Singapore 238801

  

Contact number:

+65 6365 0290

The Shoppes at Marina Bay Sands

2 Bayfront Ave, #B2-19, 

Singapore 018956


Contact number:

+65 6365 0291

Jewel Changi Airport

78 Airport Boulevard, #01-263 & 264,

Singapore 819666


Contact number:

+65 6365 0292

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Visit 'Shop like a Tourist at Home' landing page to find out all the Brands joining the campaign!